PHOEBE WHITE

Phoebe White is a dynamic force whose world blends family and a considered approach to both work and style. She is the custodian of Woolooma Glass House - a striking architectural retreat built in 1973 now open to guests seeking stillness and connection. Alongside this, she balances roles with US-based firm Location3 Investments and a clothing label.


With a grounded aesthetic and a love of structure, Phoebe offers a thoughtful lens into her creative life, what drives her, and the inspiration she finds in rhythm, routine, and time spent at home.

What's your name and what do you do?

My name is Phoebe White, I am the mum of two beautiful girls Camilla (5) and Olympia (4), I own a family built property; Woolooma Glass House, built in 1973, initially as a private family retreat away from the busy working farm below, later opening its doors to global tourism. In other areas of life, I work for two contrasting businesses; Location3 Investments - a Florida based investment and property development firm, and also for an Australian womenswear label managing their wholesale business. 

Phoebe wears the Jade Shirt in White and the Skye Pant in White.

What is your personal approach to style?

Definitely keep it clean and classic, with some personality. 

How would you describe your aesthetic?

Minimalist! 

Phoebe wears the Remington Dress in Seashell.

Take us through your creative process, how do you find focus and what drives you?

I love to see the bigger picture first - the idea, the plan; understand it, then create a road map for getting there, and that’s for both macro and micro elements of life. I think I am constantly driven by the passion of getting to where you want to go, and the focus is always reinforced by all the challenges along the way, good and bad!I love structure but also revel in the opportunity to be creative. 

What, who or where is inspiring you right now?

We just got back from a family trip to Byron Bay, and I always love the energy there, the people, the community, the lifestyle, it is so grounding. It is always great to bring some of that energy back home with us to the farm!

In a world where digital presence is crucial, how do you maintain authenticity in your online?

An online presence to me is authentic if it reflects who you are, what your passions are, and what is important to you. But an online presence is like wearing clothes - what you decide to wear that day, it is a direct representation of your personality, but not all of it, it is without complete context, in that moment of judgement. So it is authentic, but curated, which is the most important lesson I will be teaching my children as future consumers!

Phoebe wears the Jade Shirt in White and the Skye Pant in White.

Tell us about a project / something you're working on that's exciting you right now?

We are currently building our family home! I am loving the process of design and execution across all the different sectors of the build. 

How do you quiet your mind and find calm in the chaos?

Hot yoga when I can (HEAT by TSC Avalon is like a therapy session and meditation in one) … and time at Woolooma Glass House.

Phoebe wears the Jade Shirt in White and the Skye Pant in White.